How to Start a Sanitary ware Showroom Business

We are going to give you some ideas and factors to be considered before starting a Sanitary ware business of your own. Sanitary ware is a good business in which you can get a good sum of profit. If you start the business in a right location where you can get many customers, by selecting a right brand and a correct variation of product, you can see a very good profit soon in this business. If you have any doubts, regarding the sanitary ware business by reading this article your doubts will be cleared. To get some ideas regarding the Sanitary ware products and Sanitary ware brands you can verify the link Top 10 Sanitary ware brands in India and Sanitaryware Manufacturer in Morbi.

how to start a sanitary ware showroom business

how to start a sanitary ware showroom business

Let us now look at the factors, which will guide you before staring the Sanitary ware business in a right way to get a good profit.


The first factor to be considered is about the selection of right brand for the sanitary ware business. In Sanitary ware industry there are a number of brands providing Sanitary ware products. If you take India there are more than 100 Sanitary ware brands. The selection of brand will decide the profit variation and varieties variation in your business. You can open a showroom containing single branded sanitary ware products or with various branded sanitary ware products, this depends upon the size of the showroom.

If you are going to start a showroom initially then it is better to select single branded sanitary ware products. If you select a brand then you have to see whether that brand has all the products which you like to display. The next thing is to see how to contact that brand/company and verify how much products they will supply in whole. Some companies will supply products in the lot and some won’t. So before selecting the brand go through all these and then select the right brand.


The next factor to be considered is cost of the products. First, ensure whether the area members where the showroom is located will choose for high range products, medium range products or low range products. By seeing this you can select a brand, which offers a suitable range of products. Before this, you have a random study about the cost of some of the brands, which may help you to select the suitable one easily.

Customer Base

Third factor to be considered is the Customer base. Observe what type of customers are situated in the area where you are going to start the showroom. Have a study about the customers and collect details about what type of products they prefer to buy. For example see whether the customers prefer High end products, medium range products, low range products, Indian pans, European closets, Table top wash basins, Wall hung, Designer wash basins, Designer closets etc. Therefore, before selecting the products the study about the customer base in the area where you are going to start the business is very important.


This is a very important factor among all the other factors when you start a showroom because the location decides the number of customers and what kind of product will move in that location. If the showroom is located, in the heart of the city, the movement of products will start from high end to low end and there will be more number of customers. Therefore, you will a good profit in business.

But when the showroom is in the heart of the city the investment and expense factors should be more like additional advance for the showroom, high showroom rent, high current bill etc. If you keep, the showroom in an outer area of the city the investment and expense factors will be less but the business movement and number of customers will fall down compared to the showroom located in the heart of the city. Hence, the selection of location for your showroom is very important for the Sanitary ware business.

Product Variation

Next, step to be decided is about what are the varieties of products to be ordered for display, for example if you take washbasins there are more than 10 models in wash basins. You can see the link Types of wash basins and you can decide what models can be selected to display in your showroom. In the same way, there are many Types of Urinals, by seeing some types you may select the models needed for your showroom.

If you take toilets, there are more models of toilets so have a look at the Types of Toilets and select the models. First, you have to decide whether you are going to buy all these models or limited models and keep it stock. When you start initially, it is better to have a limited stock of products and you can add the products by seeing what model moves in your area and then you can order for more. So always, maintain a medium stock until the business develops to an extent.

Other Products

The final factor is other products, which are going to be displayed in your showroom for example, if you are going to include Tiles in your showroom for display you have to see a supplier for tiles. Some of the products other than Sanitary ware products which can be sold are water heater, faucets etc. For these, you have to see for different suppliers. Some companies offers all kinds of bathroom accessories but some offers only Sanitary ware products separately, tiles separately and faucets separately etc.

One more thing is, the company offering all the bathroom accessories will have high of cost so the profit for your business may be low but the companies, which provide each product separately, will offer low cost for products so the profit factor will be high. All these factors have to be verified before you start the sanitary ware business and order for the products.


From the above study of all these factors, you would have got some ideas to start a sanitary ware business of your own.

FAQ – (Frequently Asked Questions)

1. How much investment required for starting a sanitaryware showroom business?

This is not a fixed investment. It depends upon how much quantity you want to stock and what are the brands you require either premium or local brands. You should have at least Rs.50,000 to Rs.20,00,000 for starting this sanitaryware business.

2. Can I start a multiple brand showroom or single brand showroom?

Choosing a single or multi-brand showroom depends upon the locality where you are going to start your business. If it is a metro city, it is best to choose a multi-brand business or by choosing a local brand business in a sub-urban area. The investment and selling your products is high for multi-brand business but for a local brand that much not required.

3. How much space required to start a sanitaryware business?

It depends upon the stocks you are having from your sales department. Minimum requirement of 2 weeks stocks as a backup for your business is preferable and if there any hike or bulk orders came, we should be able to manage our stock quantity.

4. How to find companies for starting a sanitaryware showroom?

First, we should find companies near our locality who are not having any dealers and we need to contact them normally. Those companies prefer to avoid dealers around 5 Km. or if you want to start a sub dealership, contact the major dealer near to your location.

5. Is there any paid membership required to become a dealers?

You required to pay a minimum refundable deposit which depends upon the companies starting from thousands to few lakhs. If your contract got ended or you want to relive from that company you will get back your deposit amount.

6. Is there any offer we can get from companies?

Yes, many companies provide offers such as layout, designs, name boards for your shop and they also provide offers on your first purchase like 50% offers, zero down payment for your purchase, etc.

7. What are the suitable models preferred for sanitaryware buisness?

It is based on the locality where you will start your business. For example, if it is sub-urban squatting pan type models are preferable, or it is a metro or high-tech city choosing a one-piece, two-piece toilets, smart toilets, etc.are the preferable ones.

8. Choosing a sanitaryware business as add on to your business is good?

Yes, choosing this sanitaryware business as a side business is best. Shops like hardware, Electrical, Cement, etc. can also sell these sanitaryware products under some sub dealerships which improves your business profits.

9. What is the profit margin for a sanitaryware business?

We can able to get a better profit margin form premium branded products when compared to local ones. Almost we may able to get 30 to 40% as profit margin from your investment.

10. Is there any consultant available for sanitaryware business?

Yes, I am available for a sanitaryware startup business like I'll provide all company contact details and by consulting what are the models required for your startup, etc. I am charging around Rs.5000 INR for providing clear and smart techniques for your better plan for your new sanitaryware business.


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